A tracking build is a moment in time. Your business isn't.

Then start with a one-time fix: an audit and a build. But tracking drifts the moment your site changes, and most brands are back to broken within six months of a finished setup. New products, a checkout change, a theme update, a consent banner swap: each one quietly breaks something. Plenty of clients start one-off and convert to a retainer once they see the drift for themselves. There is no pressure to start monthly.

You can, and at a certain size you should. But a good data hire is expensive, hard to find, and usually underutilised at DTC scale, and they are one person with one skill set. A retainer gives you a team across tracking, pipelines, dashboards, and creative analysis for less than a salary, and it never goes on holiday mid-launch. Many clients run a retainer until the data workload justifies the hire, then we hand over cleanly.

The monthly insight review is the receipt: what the data says, what changed, and what we recommend doing about it. The base value is defensive, too. One caught breakage that would have corrupted a month of ad optimisation typically covers the retainer several times over. And because the modules are modular, you scale up or down as the proof accumulates instead of committing to a bundle upfront.

Each module is a standalone monthly scope: Tracking Health, Reporting Partner, Creative Strategist, and Ads Management. You start with the one that matches your biggest risk, and add modules as they earn their place. Growth Partner is the combined tier for brands that want the whole engine under one roof. Nothing forces you to buy the bundle on day one.

24-48 hours on tracking and dashboard tickets. Requests come in through a shared Slack channel, get scoped and prioritised, and most fixes and new-event requests ship within that window. Larger pieces of work get scoped separately so the fast lane stays fast.

No. Every retainer starts with a baseline audit of your existing tracking and reporting, so we know exactly what we are maintaining and what needs fixing first. If the audit finds a foundation that needs rebuilding, we scope that as a project and the retainer takes over once it ships. If your setup is mostly healthy, the retainer starts immediately.

Follow your biggest risk. If ad platforms are optimising on data you don't trust, start with Tracking Health. If decisions stall because nobody believes the numbers, start with Reporting Partner. If creative volume is high and winners go unnoticed, Creative Strategist. If you want spend run on measurement we verify ourselves, Ads Management. The baseline audit at onboarding gives you our honest recommendation.