Stop steering on spreadsheets. One warehouse, one source of truth.

A monthly spreadsheet tells you what happened. A warehouse-backed dashboard tells you per order, per SKU, per channel, refreshed daily, so you can act this week: reallocate spend, kill a losing promo, push a hero product. That is the difference between a report and a decision tool. The spreadsheet also depends on whoever maintains it; the pipeline runs whether or not anyone remembers to.

Yes, and that gap is exactly where we start. Structuring COGS at the product level is step one of the profit model: product cost, landed cost where you have it, shipping, processing fees, and return rates. It is worth doing regardless of the dashboard, because without cost inputs every tool you own is showing you revenue and calling it performance.

Agency reports typically show ROAS and revenue from the platforms' own numbers. Ask for contribution margin per SKU after shipping and returns, or a blended MER against margin instead of revenue. Most cannot produce it, because it requires data modelling in a warehouse, not a report toggle. We build that layer, you own it, and it is not hostage to any agency relationship.

Dashboards wired straight to platform connectors go stale and stop being trusted. Each platform reports its own attribution, the numbers never reconcile, history gets truncated, and when a connector silently fails the chart keeps rendering old data. A BigQuery warehouse gives every dashboard one modelled source of truth, keeps full history, and lets us compute numbers no platform will give you, like true contribution margin.

Whatever is cleanest for your stack: Fivetran or similar managed connectors for standard sources, custom connectors where an API needs bespoke handling, and BigQuery scheduled queries for the modelling layer. Shopify, GA4 export, Meta, Google Ads, TikTok, subscription platforms, and 3PL or spreadsheet cost feeds are all fair game. Every pipeline refreshes on a schedule and is monitored, so a broken source is a ticket, not a surprise.

Through the Reporting Partner retainer. Pipelines are monitored, dashboards are maintained and extended as your questions change, data hosting is handled, and a monthly insight review turns the numbers into recommended actions. Reporting is living software: sources change, catalogs grow, and questions evolve. You can also take the handoff and run it yourself; the definitions doc and documentation make that a real option.

Yes. The library covers the eight decision areas most ecommerce brands need, but the warehouse underneath is fully custom. If your business runs on wholesale splits, marketplace mixes, multi-store consolidation, or unit economics nobody else has, we model it. The library is a head start, not a boundary.