Mixpanel, Amplitude, PostHog. Implemented like engineering.
A real tracking plan. Event instrumentation your eng team can maintain. Funnels and retention cohorts that actually map to activation. Quarterly reviews in memo form - not dashboards people ignore.
What a proper implementation ships
What's included
Six deliverables across an implementation
Tool selection, plan, instrumentation, funnels, insights, and the ongoing memo rhythm. Take the whole package or just the pieces you need.
Tool selection
Mixpanel, Amplitude, PostHog, or Heap - we'll recommend based on stage, budget, stack, and team skills. Not the one with the bigger partnership.
- Pricing + feature comparison
- Stack fit analysis
- Migration plan if needed
Tracking plan
Written, collaborative spec covering every event, property, and user attribute. Lives in Notion or a Google Sheet your team can extend.
- Event taxonomy + naming
- Property + user-attribute spec
- Funnel + retention events
Instrumentation
We pair with your eng team on SDK integration and event firing. Review PRs, QA in staging, validate in production.
- SDK setup + init
- Event firing spec
- Cross-platform consistency
Funnels + retention
Configure the funnel and retention cohorts that actually reflect your activation and habit-formation moments.
- Activation funnel
- D1/D7/D30 retention
- Feature adoption
User insights
Customer cohorts, journeys, and segment analysis. Saved views and shared boards for PMs and growth teams.
- User paths + journeys
- Cohort segmentation
- Saved team views
Quarterly reviews
A written memo every 90 days - not another dashboard. What changed, what mattered, what to instrument next.
- Findings memo
- Actionable recommendations
- Next-quarter spec
How we implement
From tool selection to live data in six weeks
Select the tool
30-minute call to map your product, stage, and budget. We recommend one tool and tell you why. You keep the final call.
Write the plan
Collaborative working sessions with your product team to define events, properties, and user attributes. Signed off before any code.
Instrument + QA
We pair with your eng team on SDK setup and event firing. Review PRs, QA in staging, validate in production.
Insights + rhythm
Configure funnels, retention, and cohorts. Establish the quarterly memo rhythm with your PM team.
FAQ
Product analytics questions
What product teams and founders ask us before we start instrumentation.
Ready for product analytics that inform decisions?
Book a discovery call. We'll recommend a tool, sketch a rough plan, and quote the implementation inside two business days.