Do you actually knowwhy Meta, GA4, and Shopify never agree?

Anlyto is a measurement-led growth agency for ecommerce brands. We audit and rebuild tracking (GA4, GTM, server-side, Meta CAPI), build BigQuery-backed profit and performance dashboards, set up product analytics, and manage Meta and Google Ads on top of data we trust because we built it. One engine: audit, fix, see, grow.

Browser pixels lost a large share of their signal to iOS privacy changes, ad blockers, and consent banners. If your events are not deduplicated between browser and server, or consent mode is misconfigured, the platforms are optimising on incomplete or double-counted data. Having tags installed and having trustworthy data are very different things. The audit tells you which one you have.

Each tool measures differently: different attribution windows, different models, different definitions of a conversion, and different amounts of lost signal. Some disagreement is normal, but most brands are carrying gaps far beyond that from broken or incomplete tracking. We reconcile all three against your store's source of truth and quantify exactly where the differences come from.

Yes. Meta and Google Ads management is a core service, with one rule: we audit and fix the measurement first. Running ads on broken data is how budgets get wasted, so every management engagement starts from tracking we have verified ourselves, and reporting is on profit, not vanity ROAS.

Yes. Agencies plug us in as their white-label analytics team: audits, tracking builds, and dashboards delivered under their brand. It is a separate track with its own page, see For Agencies.

With an audit. It is fixed-scope, fixed-turnaround, and gives you a ranked fix list you keep regardless of what happens next. If the fixes make sense, we implement them. Most clients then keep us on a retainer so the measurement stays healthy as the store changes.