Ads run on tracking we built and audit ourselves.

You don't have to fire anyone to start. The Paid Media Audit is a neutral second opinion: we verify the tracking your current agency is optimising on, reconcile platform numbers against your store, and hand you an evidence-backed read on what's real. If the measurement is solid and the account is well run, we'll tell you that. If it isn't, you'll know exactly what's broken before you decide who fixes it.

Sequence. A performance agency starts by launching campaigns on whatever data is already there. We're a measurement company that manages ads: we audit the tracking first, fix what's broken, and only then take over the accounts. That means the platforms optimise on deduplicated, verified conversion data, and our reporting is built on your store's source of truth instead of the ad platforms' own scorecards.

We don't publish a hard floor. What matters is conversion volume: the platforms need enough purchase signal to exit learning phases, and our profit reporting needs enough orders to be meaningful. On a discovery call we'll look at your spend and order volume and tell you honestly whether management makes sense yet. The Paid Media Audit is useful at any spend level.

We run the creative testing framework: angle mapping, hook and format matrices, test briefs, structured launches, and profit-based scoring of every variant. Iterations on winning angles are part of the retainer. Heavy production, like video shoots and studio photography, stays with your in-house team or creative partners, and we feed them briefs backed by data on what's actually working.

Measurement improvements show up quickly: once tracking is fixed, event match quality, deduplication, and conversion coverage improve within days, and the platforms start optimising on better signal. Performance improvements follow platform learning cycles and creative testing velocity, so they compound over weeks, not overnight. We won't promise a ROAS number by a date, because nobody honestly can.

Yes. The Paid Media Audit is a standalone, fixed-scope engagement. You get a ranked findings list covering tracking integrity, account structure, wasted spend, and creative gaps, and you keep it regardless of what happens next. Many brands use it to hold their current agency accountable. Some then hand us the accounts, some don't. Either way the audit pays for itself in clarity.

Managed accounts get the Unified Ads dashboard: Meta, Google, and other channels blended into one view, reconciled against your store data. Reporting is profit-based, so it accounts for COGS, fees, and shipping instead of stopping at platform ROAS. You see contribution per channel, per campaign, and per creative, refreshed daily.