Attribution, dashboards, and reports people actually read.
We own the measurement layer under your marketing team or agency - GA4, ad platforms, data warehouse, and the dashboards your stakeholders open on Monday morning.
What the service ships
The scope
Six pillars of the marketing analytics package
Attribution, reporting, conversion sync, warehousing, and ongoing reviews. You can engage on any single pillar - most teams want all six.
Attribution model
Data-driven attribution in GA4, benchmarked against first-touch, last-touch, and position-based. Documented so your team understands what the numbers mean.
- GA4 data-driven
- Model comparison doc
- Applied in dashboards
Executive dashboards
Looker Studio, Metabase, or Power BI boards your exec team reads without training. KPIs, trends, drill-downs, annotations.
- Weekly auto-sends
- Period-over-period views
- Branded + shareable
Conversion sync
Google Ads, Meta, TikTok, LinkedIn - enhanced conversions, offline uploads, and audience syncs so each platform has the full picture.
- Enhanced + offline conversions
- Audience syncs to CRM
- Attribution sanity checks
Campaign reporting
Weekly and monthly reports for client-facing delivery. Channel performance, budget utilisation, and a written narrative.
- White-label templates
- Written insight summaries
- Action-item recaps
Data warehouse setup
Push GA4 + ad-platform data to BigQuery or Snowflake for long-term storage, custom queries, and advanced attribution models.
- BigQuery native export
- Fivetran / Airbyte ingestion
- dbt model starter
Quarterly reviews
Every 90 days we meet to review attribution findings, dashboard performance, and what to instrument next quarter.
- Findings write-up
- Recommended adjustments
- Instrumentation roadmap
How it works
Four weeks to a working marketing analytics stack
Audit + plan
Review current GA4, ad platforms, and reporting. Output: what's working, what's broken, what to build first.
Attribution + tracking
Implement or fix GA4 attribution, enhanced conversions, and audience syncs across Google, Meta, and the rest.
Dashboards + reports
Build Looker Studio or Metabase boards. Automate weekly emails, monthly decks, and executive summaries.
Quarterly rhythm
Every 90 days: review findings, update dashboards, and line up the next quarter's instrumentation.
FAQ
Marketing analytics questions
What marketing leads and agency owners ask us most.
Want marketing reports you'd actually send to the board?
Book a 30-minute call. We'll walk your current reporting, find the biggest gap, and tell you what a fix looks like.