What's the difference between a GA4 setup and an audit?

An audit finds what's broken in your current setup and hands you a prioritised fix list. A setup is the full build - new container, fresh dataLayer spec, tag configuration, testing, and documentation. Most clients start with an audit and then let us do the setup; some come already knowing they need a full rebuild.

Do you build in our existing GTM container or start fresh?

Both. If the existing container is salvageable, we preserve the working tags and layer improvements in. If it's full of orphaned tags, inconsistent naming, or missing server-side support, we scope a fresh container with a proper migration plan so nothing goes dark.

How do you handle consent and privacy?

Consent mode v2 is included in every setup. We integrate with OneTrust, Cookiebot, Iubenda, and similar CMPs. For EU/UK traffic we default to advanced consent signals and server-side tagging so you stay compliant while keeping measurement data.

How long does a rebuild take?

Standard web-only GA4 + GTM rebuild: 5 to 10 business days. Ecommerce builds (Shopify, BigCommerce, Magento, WooCommerce): 10 to 15 business days. With server-side GTM: add 5 to 10 days. All timelines are dated before we start - no open-ended engagements.

Do we get the tracking plan as a deliverable?

Yes, in a format your team can read and extend. Events, parameters, user properties, and conversion goals documented as a living spec in Notion, Coda, or a Google Sheet - your choice. It stays owned by you after hand-off.

What does white-label mean here, exactly?

Every artefact we produce goes out under your brand. Tracking plan, QA reports, Looker Studio boards, access emails - all wear your logo. We email from your domain if you give us an alias, or we stay internal-only and you forward the deliverables.

GA4 + GTM setup

White-label GA4 & GTM setup, shipped in days.

Full container rebuild, proper dataLayer, server-side tagging, and consent mode v2. All documented, QA'd, and delivered under your agency's brand.

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GA4 & GTM certified GDPR & CCPA ready 24–48h ticket turnaround

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What a proper rebuild ships with

5–15

Business days to hand-off

100%

Documented events

GDPR

Consent mode v2 ready

QA'd

In dev, staging, prod

What you get

Every deliverable in the package

We don't upsell the basics. Every engagement includes the full stack below - you only pay more for advanced scope like server-side infrastructure or multi-region builds.

GA4 property setup

Clean property, data streams, audiences, and conversion events that reflect how your business actually measures success.

Web + app data streams
Custom events + conversions
Enhanced ecommerce

GTM container build

Structured container with proper naming conventions, a documented dataLayer spec, and tags that don't fight each other.

Web + server container
Variable + trigger hygiene
Version history + notes

Server-side tagging

First-party data collection via sGTM. Faster pages, fewer cookie limitations, and proper PII controls at the edge.

Cloud Run or custom host
Google + Meta server tags
PII stripping

Consent mode v2

Full integration with your CMP so consent signals flow cleanly to Google Ads, Meta, and other ad platforms.

OneTrust / Cookiebot / Iubenda
Advanced consent signals
QA across geos

Ad-platform conversion sync

Conversions, enhanced conversions, and audience syncs pushed to Google Ads, Meta, TikTok, and LinkedIn.

Enhanced + offline conversions
Audience syncs
Attribution sanity checks

QA + documentation

We don't hand off broken builds. Full QA in dev, staging, and prod with a written sign-off before close.

Tag Assistant + GTM preview
Real-world event validation
Hand-off walkthrough

How a rebuild ships

Five steps from kick-off to hand-off

You'll see working measurement inside two weeks. No surprises, no rolling scope.

Discovery

30-minute call to map your current stack, goals, and the events your team actually wants to measure.

Audit

We inventory existing tags, variables, and dataLayer events. Output: a prioritised fix list and the proposed rebuild scope.

Tracking plan

Written spec covering every event, parameter, user property, and conversion - approved by your team before we touch GTM.

Build + QA

Container rebuild, consent configuration, server-side routing if needed, and end-to-end testing across environments.

Hand-off

Full documentation, walkthrough call, and 30 days of bug-fix support included. Dashboards and alerts are optional add-ons.

Also available

Tracking audit

Not ready for a full rebuild? Start with a 3–5 day audit. We inventory your existing tags, events, and consent signals, then deliver a prioritised fix list that your dev team can implement - or that we can handle on retainer.

Event-by-event coverage review
Duplicate + broken tag detection
Consent + data-layer audit
Server-side feasibility scan
Written fix plan with priority labels

Platforms we cover

GA4GTMServer-side GTMBigQueryLooker StudioMeta AdsGoogle AdsTikTok AdsLinkedIn AdsHubSpotSalesforceShopifyBigCommerceMagentoWooCommerceWixSquarespaceOneTrustCookiebotIubenda

FAQ

Common questions

The six things we're asked most about GA4 + GTM engagements.

Ready for tracking that actually holds up?

Book a 30-minute discovery call. We'll scope the rebuild and send a fixed quote inside two business days.

Book a discovery call See other services

Tracking audit

Event-by-event coverage review

Duplicate + broken tag detection

Consent + data-layer audit

Server-side feasibility scan

Written fix plan with priority labels